V Festival, Creamfields and Virtual Festivals take on w00t!media
27/07/09
Major UK festival websites VFestival.com, Creamfields.com and Virtualfestivals.com have appointed independent digital sales house w00t!media to exclusively manage online advertising across each site.
Vfestival.com attracts over 450,000 users during the festival build-up and over 800,000 unique users catch up with the festival highlights in August. w00t!media will be confirming site sponsorship from music-based and other relevant brands, offering packages including countdown clock sponsor, newsletter sponsor and main site wallpaper and re-skin.
Established in 1999, Virtual Festivals is the world’s largest online destination for music festival information, with over 1.7 million unique users visiting the site every year. Current online developments include a downloadable Festival Matchmaker application to interface a user’s music library with a selection of festivals whose line-ups most closely suit their music tastes. Existing Virtual Festivals advertisers include Orange, Bacardi and Virgin Mobile.
Creamfields’ two day UK festival takes place this August in Cheshire with acts including Basement Jaxx and Tiesto. The website features customised advertising from brands such as Bench and Sony Ericsson and attracts over 82,000 unique monthly visitors.
“As a boutique agency, we felt w00t!media was more in tune with the niche value that our site offers to advertisers rather than larger agencies we have previouslt worked with,” said Steve Jenner, Director of Virtual Festivals. “Our highly targeted user base responds exceptionally well to relevant campaigns, so we are now focusing exclusively on this and excluding all generic network advertising.”
“Creamfields felt that w00t!media was a cut above the rest when it came to online media sales, offering a fresh and innovative approach that went beyond pure banner advertising to offer rounded media packages that not only met but exceeded the needs of their clients,” said Laura Buckley, Senior Marketing Manager at Cream Group. “Bespoke advertising is very important to our site; it’s key for us to position our website and offer complimentary products and services through our online adverts.”
w00t!media will also be responsible for digital advertising on the Cream Ibiza website, which launched this summer. Creamfields’ online advertising sales account was previously held by Advantage Media.
The three festival websites join w00t!media’s collection of online music clients including Hype Machine and Universal Music UK.
"We're delighted to add these 3 excellent festival sites to our rapidly growing music portfolio. There are many clients who will be looking to achieve innovative, integrated campaigns across quality festival content and this puts w00t! in a perfect position to deliver."